Braun - Series 7, 6 & 5 launch campaign.
This new portfolio of shavers is a huge deal for Braun. Each product represents years of design and development resulting in various breakthroughs in shaver design. Thanks to a completely new transmission system the shaver head is now independent from the body. This allows for more flexibility in the Series 7, less pressure in the Series 6, and easier cleaning in the Series 5.
We wanted these revolutionary shavers to appeal to a younger more Millennial audience. To do this we demonstrated the benefits in a fresh way across the campaign. Rolled out globally, this is Braun's biggest launch campaign to date.
Roles: Creative Director (Global), Art Director, Designer, Writer.
Creative Teams: Marc Hatfield (Newborn). Matt Kennedy & Georgia Horrocks (Skateboard).
Newborn - Emotional Brand film - TV & online.
Click screen to visit Braun Series 7, 6 & 5 website
Series 7 launch film targeted at Millennials - TV & online.
Skateboard decals & in-pack stickers.
Series 7, 6 & 5 Tech film. One of a series of online films that delves into the design and development process of each new shaver.