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Vodafone
Live music campaign.
TV idents and an online film portrayed a character called Mr Red, a music lover. Press and posters also supported the live TV show.
To build awareness of the Vodafone Live Music Awards we hijacked the ticket barriers at London's Earls Court Station, the event venue. When the ears began flapping, tongues started wagging.
Amy
Kasabian
Maximo
Ears
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