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The search for a Real Honest Rapper.


The Rap world is notoriously bling and out of reach for most teenagers. We wanted to hear an honest take of Urban life today as told by a Real Honest Rapper.

So we discovered Angus, aka The Urban Doctor, deep in the cornish countryside. Ginsters own back yard. We then recorded a track with all his own lyrics. Produced a music video, ‘Tha Kingdom’
and a documentary of his story. Hear his remedy. Make an appointment with The Urban Doctor.


The campaign was hosted on a Ginsters microsite. The site enabled people to post their own honest raps and have their creation rated by others.
This expanding library of raps is then divided up regionally creating a battle of the counties.
Cornwall, the home of Ginsters leads the way.


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