Jaguar Land Rover - Ice Academy

On the edge of the Arctic Circle in Sweden lies one of the most extreme vehicle testing facilities in the world. In recent years Jaguar Land Rover have begun a programme that allows mere mortals to visit this stunning location, learn more about their vehicles and improve their Ice Driving skills at the hands of JLR driving experts. To promote this once in a lifetime experience, we created a full 360 degree campaign that includes everything from a fully comprehensive website for each brand. Promotional films to run both on the websites and across social media. Print ads. Brochures. Emails. Menu's. Clothing. And even a coffee table book containing all the stunning photography we captured.

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Click screen to visit Jaguar website

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Click screen to visit Land Rover website

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One of a series of DM emails we produced for the event.

This particular email sold the Experience. Others thanked customers for booking or gave advice on what to pack for such an extreme environment.

© 2020 Chris Felstead.